SUNRAY
Precision engineered fishing equipment manufacturer.
SUNRAY
Brand Identity
Digital
Print
Packaging
Gear that gives you a measurable advantage. From carbon-fiber nano-resin blanks to hydrodynamic reel ports that cut water resistance. It’s tech that means more time enjoying nature.
Developed with a new brand strategy, the identity has evolved into a clearer, more defined approach that reassures and inspires in equal measure.
The wordmark, photography and abstract textures combine with updated typography and colour palette to balance innovative technology and the natural world.
